W.R.K's Founder in the Press

Throughout the years, our founder Matteo Gottardi has been featured in GQ, Business Insider, Maxim, MR Mag and more. W.R.K is proud to have such a talented and prolific founder!

Maxim focused on Matteo's inspiration for creating the brand. The article mentions that while on a trip to Sweden, he envisoned new possibilities in menswear after seeing the country’s innovative workwear. Then on his motorcycle trip to South Africa, he spent a lot of time thinking while riding. While there, he thought about the the value of heritage brands as well as active sportswear and wanted to find something in between. That something in between is now the W.R.K brand he created!

From its inception, W.R.K has always aimed to create multipurpose and versatile clothing for men. GQ noted the brand’s versatility saying that “whether you're working at a desk or doing construction, [Matteo] has got something for you.” Because of this, they named him one of their "10 Need-to-Know Designers Making Waves." Read the full article here.

Business Insider lauded the brand's signature Reworked Shirt that is super functional. The article here mentions that Matteo "creates clothes that are part wardrobe staple, part life hack."

Finally, MR Mag lists Matteo in their 25 on the Rise while The Wall Street Journal explores his work as a ghost designer for several famous clothing brands in this article.